Friday, July 20, 2007
A Word From Our Sponsors
Imagine for a moment you are responsible for creating this advert.
You put some thought to it and create an homage to Kubrik's 2001: A Space Odyssey (cheerfully ignoring the cynics who prefer the term "blatant rip-off").
You even go out of your way to get Kasparov himself to take part. Sure he's more expensive than some random jobbing actor but he adds authenticity and credibility. Aside from anything else you get some spin-off publicity from the Kasparov v IBM match of the late 1990s.
You arrange to put the advert out for the first time during the half time break of the Superbowl - the most expensive air time in the calendar and therefore the most prestigious occasion to release a commercial.
Hmmmm ... then you suddenly realise Gazza's (perfectly clear to everybody else) accent sounds a bit, well, foreign and decide to get the aforementioned random jobbing actor to do the two lines of dialogue and dub-in his voice instead.
So I guess you have to ask yourself, have you got a very low opinion of the audience of Super Bowl watchers or is it just that you're a total feckwit?
In the words of the late Bill Hicks:-
By the way, if anyone here is in advertising or marketing ... kill yourself. Thank you, thank you, thanks. Just a little thought, I'm just trying to plant seeds. Maybe, maybe one day, they'll take root - I don't know. You try, you do what you can.
Kill yourself. Seriously, though, if you are, do. Aaaah, no really, there's no rationalization for what you do, and you are Satan's little helpers. OK? Kill yourself, seriously. You are the ruiner of all things good, seriously. No, this is not a joke. You're going, "There's going to be a joke coming", there's no [rude word]ing joke coming. You are Satan's spawn filling the world with bile and garbage. You are [rude word]ed and you are [rude word]ing us. Kill yourself. It's the only way to save your [rude word]ing soul, kill yourself.
Planting seeds. I know all the marketing people are going, "He's doing a joke." There's no joke here whatsoever. Suck a tailpipe, [rude word]ing hang yourself, borrow a gun from a Yank friend - I don't care how you do it. Rid the world of your evil [rude word]ing machinations.
Have a good weekend everybody.
More chess related video clips available here
Posted by Jonathan B at 5:19 pm